Online shopping ASP in tier 2 cities in India 2019, by category

Published by A. Minhas, Mar 24, 2022
Mobiles had an average selling price of nearly 9.3 thousand Indian rupees across tier 2 and smaller cities in India in 2019. Among the categories listed, personal care had the lowest prices at nearly 300 rupees. Electronics had been a popular category for online shoppers in the country, along with fashion. Smaller cities across the country had grown significantly since 2012 in terms of online shopping orders compared to metros.

Average selling price for online shopping across tier 2 and smaller cities in India in 2019, by category (in Indian rupees)

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Release date

June 2020

Region

India

Survey time period

January to June 2019

Supplementary notes

Note: One Indian rupee is equal to 0.011 U.S. dollars and 0.013 euros (as of August 2020)

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