Share of branded search worldwide 2018-2019, by industry

Published by
Tiago Bianchi,
Dec 5, 2022
Between August 2018 to August 2019, it was found that the hospitality and travel industry had the highest share of branded searches, at 61.8 percent. In comparison, only 11.7 percent of B2B industry searches were branded.

Share of branded search worldwide between August 2018 and August 2019, by industry

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Release date

April 2020

Region

Worldwide

Survey time period

August 2018 to August 2019

Special properties

based on Uberall customer network, wider industry metrics may vary ß this is super important to add and one of the reasons why this is only relevance 2

Supplementary notes

Based on analysis of 22 global brands with collectively 48,000 locations.

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