Influencer following rate on social media in China 2023, by gender
Rakuten Insight in May 2023, about 89 percent of female respondents had followed at least one influencer on social media, a bit higher than their male counterparts. The survey also found that Chinese female consumers were more prompted to purchase the products endorsed by the influencer than male consumers.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by