Preferred online travel agencies in Japan 2023

Published by
Alexandru Arba,
Aug 8, 2023
According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in June 2023 in Japan, 79 percent of respondents stated that they have used services of Rakuten Travel before. The survey found this to be the online travel agency that was tried by most online travel agency users in Japan.

Favored online travel agencies in Japan as of June 2023

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Release date

August 2023

Region

Japan

Survey time period

June 12 to 30, 2023

Number of respondents

535 respondents

Age group

16 years and older

Special properties

multiple answers applied

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these online travel agencies have you used before?"

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