People that follow at least one social media influencer India 2023, by age group

Published by
Tanushree Basuroy,
Jun 15, 2023
According to a survey by Rakuten Insight in May 2023, 72 percent of the respondents belonging to the 25 to 34 years age group admitted to following at least one influencer on social media. This was the highest following observed among all the age groups. Overall, younger participants were found to be more inclined to follow influencers on social media.

Share of people that follow at least one social media influencer in India in May 2023, by age group

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

33,091 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Do you follow at least one influencer on social media?

The survey question had 12,365 female and 20,726 male respondents..

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