Influencer following rate on social media in Taiwan 2023, by age group
Rakuten Insight in May 2023, about 73 percent of respondents from Taiwan who were aged between 35 and 44 years had followed at least one influencer on social media. Slightly more than half of them said that they had purchased the products endorsed by the influencer.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by