In 2022, approximately 74.3 percent of Thai households bought Colgate products. Sunsilk came after, with around 53.6 percent of households purchasing this brand in Thailand. In that year, Colgate earned 97 million consumer reach points among other health and personal care brands in the country.
Share of household purchasing health and personal care products in Thailand in 2022, by brand
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Kantar Worldpanel. (July 5, 2023). Share of household purchasing health and personal care products in Thailand in 2022, by brand [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/
Kantar Worldpanel. "Share of household purchasing health and personal care products in Thailand in 2022, by brand ." Chart. July 5, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/
Kantar Worldpanel. (2023). Share of household purchasing health and personal care products in Thailand in 2022, by brand . Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/
Kantar Worldpanel. "Share of Household Purchasing Health and Personal Care Products in Thailand in 2022, by Brand ." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/
Kantar Worldpanel, Share of household purchasing health and personal care products in Thailand in 2022, by brand Statista, https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/ (last visited June 17, 2024)
Share of household purchasing health and personal care products in Thailand in 2022, by brand [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1218440/thailand-penetration-rate-of-household-buying-personal-care-by-brand/