Breakdown of rural China's online retail sales 2023 by category

Published by
Xin Ou,
Apr 9, 2024

In 2023, the largest share of China's rural online retail sales came from clothing and textile-related products, amounting to nearly 28 percent. By the end of 2023, online retail revenue in rural China was around 2.5 trillion yuan.

Breakdown of online retail transaction value in rural China in 2023, by product category

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Release date

March 2024

Region

China

Survey time period

2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024).

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