Most used WeChat Mini Program functions among Chinese retailers in 2020

Published by
Xin Ou,
Mar 1, 2024
In 2020, the most popular WeChat Mini Program function among Chinese retailers was live streaming, with around 47 percent of the retail merchants using it. Meanwhile, respectively 35 and 32 percent of the retailers used AI shopping assistance and digital membership card functions.

Share of retailers who used WeChat Mini Program features in China in 2020, by feature

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Release date

January 2021

Region

China

Survey time period

2020

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