Types of UGC used in e-commerce marketing in Europe 2020

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among leaders of largest e-commerce retailers in Europe, 95 percent of respondents stated they were already using social media posts as part of their content strategy and five percent said they were interested in that.

Types of user-generated content (UGC) used in marketing according to e-commerce retailers in Europe in 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2020

Region

Europe

Survey time period

early 2020

Number of respondents

100 respondents

Special properties

among leaders of largest ecommerce retailers

Supplementary notes

Original question: "What types of UGC are part of your content strategy?"
The survey was carried out in Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " User-generated content "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you User-generated content

Overview

6

Online conversations

8

Video

7

Gaming video content (GVC)

5

Photos and selfies

8

Online reviews

8

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

Social media marketing in ChinaSocial media advertising and marketing worldwideVideo advertising and marketing worldwideContent marketingMarketing technology
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu