Africa: index of consumer sentiment 2016-2019

As of December 2019, the KASI index of consumer sentiment, which is one of three KASI consumer confidence indices, stood at 7. Since June of 2016, the index fluctuated significantly, peaking in May 2018 at 14, while registering minus 7 in September 2016. The index remained positive throughout the period under review dropping only once under the zero value.

As of December 2019, the KASI index of current conditions amounted to -10, while the KASI index of consumer expectations was at 15.

KASI index of consumer sentiment in Africa from June 2016 to December 2019

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Release date

May 2021

More information

Region

Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, South Africa, Tanzania

Survey time period

June 2016 to December 2019

Number of respondents

3,500+ monthly

Age group

18-64 years

Special properties

Urban dwellers

Method of interview

Panel survey

Supplementary notes

The Source states the following "The KASI Consumer Confidence Index (KASI CCI) is based on monthly surveys of urban dwellers from the largest economies of Africa."

7 countries are included in the index: Cameroon, Côte d'Ivoire, Ghana, Kenya, Nigeria, South Africa and Tanzania.

The index is between +100 and -100, based on 4 different categories and 7 questions:
Economic Expectations:
Q1 - How do you expect general economic conditions in your country to change over the next 6 months?
Q2 - How do you expect general economic conditions in your city to change over the next 6 months?

Personal Finance:
Q3 - How do you expect your (households) income to change over the next 6 months?
Q4 - Will you be able to meet your regular expenses over the next 6 months?

Consumer Spending:
Q5 - Is this a good time for people to make a large purchase such as furniture or electrical appliances, given the economic climate?
Q6 - Compared to the last 6 months, do you expect to spend more, the same or less money on large purchases (furniture, electrical appliances) over the next 6 months?

Job Prospects:
Q7 - Has it become more difficult or easier to find a job in your city?

The score is calculated based on:
Each category score= % of positive answers - % of negative answers
Total score= Sum (Each category score)