As surveyed in 2022, around 67 percent of Vietnamese respondents said they searched for reviews and comments on social media and e-commerce platforms before making an online purchase, while 62 percent of them consulted friends or relatives. In that year, clothing, footwear and cosmetics were the most popular online shopping category among shoppers in the country.
Information sources for online purchases among online shoppers in Vietnam in 2022
Characteristic
Share of respondents
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iDea. (July 25, 2023). Information sources for online purchases among online shoppers in Vietnam in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1250762/vietnam-research-before-making-online-purchases/
iDea. "Information sources for online purchases among online shoppers in Vietnam in 2022." Chart. July 25, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1250762/vietnam-research-before-making-online-purchases/
iDea. (2023). Information sources for online purchases among online shoppers in Vietnam in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1250762/vietnam-research-before-making-online-purchases/
iDea. "Information Sources for Online Purchases among Online Shoppers in Vietnam in 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1250762/vietnam-research-before-making-online-purchases/
iDea, Information sources for online purchases among online shoppers in Vietnam in 2022 Statista, https://www.statista.com/statistics/1250762/vietnam-research-before-making-online-purchases/ (last visited June 18, 2024)
Information sources for online purchases among online shoppers in Vietnam in 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1250762/vietnam-research-before-making-online-purchases/