Yandex Zen daily active users 2020-2021
The Russian blogging platform Yandex Zen had 22.3 million daily active users in the fourth quarter of 2021. That was the highest audience over the observed period. The difference of Yandex Zen from other blog sites is that it offers a personalized feed with recommended text, image, and video content based on a user's preferences using machine learning. In Russia, approximately one-third of Yandex Zen users on desktop devices were aged 55 years and older.
