Average product return rates among digital shoppers in Europe 2021

Published by
Stephanie Chevalier,
Aug 29, 2023
In 2021, European online shoppers aged 18 to 24 returned the highest proportion of items purchased on the web. With an online return rate of over 20 percent, young adults located in Switzerland were the most prolific returners out of the six countries analyzed.

Average return rate of products purchased online among consumers in selected countries in Europe in 2021, by age group

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Release date

June 2021

Region

France, Germany, Italy, Spain, Switzerland, United Kingdom

Survey time period

April 19 to May 1, 2021

Number of respondents

over 3,000

Method of interview

Online panel

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Overview

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Attitudes towards online shopping

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Online vs. in-store shopping behavior

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Online grocery shopping

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Leading online retailers in Europe

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Online payment

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