B2B purchases completed on marketplaces among B2B buyers 2021
One third of B2B buyers complete half or more of their purchasing on marketplaces. In September 2021, 26 percent of the B2B shoppers surveyed made between 50 and 74 percent of their B2B purchases on marketplaces, while about one in ten surveyed respondents (9 percent) relied on this kind of websites for 75 percent or more of their B2B buying.
