During a 2023 survey carried out among working-age consumers from the United States, nearly half of respodents stated that they preferred for their data to be collected via interactive surveys. Roughly a third name a loyalty card/program as their favored data collection method.
Data collection methods preferred by consumers in the United States as of December 2023
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Attest. (February 22, 2024). Data collection methods preferred by consumers in the United States as of December 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1269920/first-party-data-usa/
Attest. "Data collection methods preferred by consumers in the United States as of December 2023." Chart. February 22, 2024. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1269920/first-party-data-usa/
Attest. (2024). Data collection methods preferred by consumers in the United States as of December 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1269920/first-party-data-usa/
Attest. "Data Collection Methods Preferred by Consumers in The United States as of December 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1269920/first-party-data-usa/
Attest, Data collection methods preferred by consumers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1269920/first-party-data-usa/ (last visited June 17, 2024)
Data collection methods preferred by consumers in the United States as of December 2023 [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1269920/first-party-data-usa/