The largest share of advertisement spending in the Middle East and North Africa (MENA) region in 2020 was in digital media at about 1.29 billion U.S. dollars. The total advertising expenditure fell by 22 percent in 2020.
Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type
(in million U.S. dollars)
Characteristic
2019
2020
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Ipsos. (May 17, 2021). Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos. "Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars)." Chart. May 17, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos. (2021). Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos. "Advertising Expenditure in The Middle East and North Africa Region in 2019 and 2020, by Media Type (in Million U.S. Dollars)." Statista, Statista Inc., 17 May 2021, https://www.statista.com/statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos, Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars) Statista, https://www.statista.com/statistics/1274094/mena-ad-expenditure-by-media-type/ (last visited June 18, 2024)
Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars) [Graph], Ipsos, May 17, 2021. [Online]. Available: https://www.statista.com/statistics/1274094/mena-ad-expenditure-by-media-type/