As of January 2024, female online users in Nordic countries were more likely to use Snapchat than their male counterparts. In Sweden, women accounted for 52.7 percent of Snapchat users, whereas men only made up 46.8 percent of the photo sharing app's user base.
February 2024
Denmark, Finland, Norway, Sweden
January 2024
13 years and older
based on the potential addressable ad audience
Digital 2024: Sweden, page 82
Digital 2024: Norway, page 76
Digital 2024: Denmark, page 76
Digital 2024: Finland, page 60
According to the source: "Gender data are only available for 'female' and 'male,' but gender values do not sum to published total."
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Overview
Reach and usage
App market
Messaging and communication
Social media
Payment and shopping apps
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
