Consumers shopping on social media in Sweden 2022, by age group

Published by
L. Yltävä,
Jul 26, 2023
According to a survey conducted in Sweden in January 2022, social shopping is more popular among people aged 30 to 39. Almost five in ten of them have purchased a product on social media or envisioned it, while in the 18 to 29 age range only 40 percent stated the same.

Share of consumers shopping on social media in Sweden in 2022, by age group

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Release date

March 2022

Region

Sweden

Survey time period

January 12 to 24, 2022

Number of respondents

1,011 respondents

Age group

18 years and older

Supplementary notes

To the question: 'Have you ever bought a product via a social media (e.g. Facebook or Instagram) or can you imagine doing so?'

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