Main post-pandemic B2B e-commerce challenges 2021

A 2021 survey showed that business-to-business (B2B) buyers' expectations from their suppliers have increased significantly since the pandemic. As B2B shoppers purchase online more than before, process issues are perceived more often (54 percent of answers). According to almost 20 percent of respondents, B2B e-commerce became more challenging since March 2020 because B2B buyers increasingly expect a customer journey as smooth and easy as business-to-consumer purchases.

Main reasons e-commerce tasks have become more challenging since March 2020 according to business-to-business (B2B) buyers in 2021

Characteristic	Share of respondents
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Release date

2021

More information

Region

Worldwide

Survey time period

late February and early March 2021

Number of respondents

150 respondents

Special properties

B2B buyers*

Supplementary notes

* Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.

Industry breakdown:
43% Financial services
39% Manufacturing
17% Consumer packaged goods

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