Share of people who trust ads from selected industries worldwide 2021

Published by
J. G. Navarro,
Oct 13, 2023
According to the results of a consumer survey conducted in December 2021, 21 percent of respondents worldwide said that they thought advertising from the food and beverage sector was honest and reliable. In comparison, 10 percent said the same about ads originating from the video game industry.

Perception of trustworthiness of advertising from selected industries according to consumers worldwide as of December 2021

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Release date

January 2022

Region

Worldwide

Survey time period

December 2021

Number of respondents

*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Depending on the market the sample size varied between 513 and 2,172; the source did not provide the exact sample number for this country.
Question: Thinking specifically about the claims made for products and services in advertising, please select the three sectors which you think are the most honest/reliable in their advertising and marketing?

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