Consumer concerns related to advertising in Canada 2021

Published by
Valentina Dencheva,
Dec 13, 2023
During a 2021 survey, 32 percent of responding consumers from Canada named using important social causes or issues in ads one of their primary concerns related to advertising, making it the most common concern expressed during the survey. Disrespect for environmental sustainability followed, mentioned by 23 percent of respondents.

Consumer concerns related to advertising in Canada as of fall 2021

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Sources

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Release date

April 2022

Region

Canada

Survey time period

fall 2021

Number of respondents

1,604 respondents

Age group

18 years and older

Supplementary notes

Original question: "Which, if any, of the following concerns you about Canadian advertising?"
The source does not provide information on the type of survey used.
Multiple answers were possible.

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