Usage of online and offline shopping channels for personal care APAC 2022, by country

Published by S. Ganbold, Aug 3, 2022
According to a survey from March 2022, 72 percent of the respondents in Japan used only physical stores to research and purchase personal care products. In comparison, 35 percent of the respondents in South Korea used only online channels to research and purchase personal care products in 2022.

Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country

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Release date

June 2022

Region

Asia, APAC

Survey time period

March 2022

Number of respondents

6,350 respondents

Supplementary notes

*Data from before 2022 lockdowns.

Values might not add up to 100 due to rounding.

Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"

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