Share of women who enjoy trying new beauty products in Africa 2022, by country

Published by Statista Research Department, Dec 15, 2023
In 2022, a survey conducted in selected African countries about women's beauty found that the majority of women in nine out of 15 countries reported that they enjoyed trying new beauty products. The country with the highest rate of women with this opinion was Nigeria at 65 percent.

Share of women who enjoy trying new beauty products in Africa in 2022, by country

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Release date

October 2022

Region

Africa

Survey time period

August 2022

Number of respondents

2,070 respondents

Age group

18-25 years

Special properties

women from over 34 countries

Supplementary notes

Survey questions: "To what extent do you agree or disagree with the following statement? I enjoy trying new beauty products."
Minimum base size of 30 people per country required to show data.

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