Main online gift purchase factors in Europe 2021

Published by
L. Yltävä,
Nov 25, 2022
In 2021, almost 70 percent of surveyed Europeans reported that the products' price was the most significant factor when shopping for gifts online. Other key aspects included the products' quality (52 percent) and the delivery speed (46 percent).

Factors that influence online gift purchase decisions in Europe in 2021

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Release date

December 2021

Region

Europe

Survey time period

December 2 to 10, 2021

Number of respondents

7,399 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

Original question: "Which of the factors are impacting the gift purchase online?"

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