Digital commerce channels B2B companies are investing in in Mexico 2022

Published by Daniela Coppola, Feb 28, 2024
In Mexico, almost half (48 percent) of business-to-business (B2B) organizations invest customer service centers facilitating phone or mail orders, the highest proportion for any digital commerce channel. Point-of-sale functionality and third-party distributors were also popular, each being invested in by 40 percent of B2B businesses in the country.

Share of business-to-business (B2B) organizations investing in digital commerce channels in Mexico in 2022, by channel

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Release date

July 2022

Region

Mexico

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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