According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), 53 percent of consumer trusted their banks to be super app providers, but only 30 percent of respondents saw banks as the most trusted entities to provide them with an all-encompassing mobile platform. PayPal was the most trusted possible super app publisher for 17 percent of respondents, while 14 percent of respondents reported trusting the most Big Tech firms.
Consumers worldwide who would trust selected providers as publishers of a super app as of January 2022
Characteristic
Most trusted to provide a super app
Trusted, but not most trusted to provide a super app
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Survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website.
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PYMNTS. (July 14, 2022). Consumers worldwide who would trust selected providers as publishers of a super app as of January 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1345718/super-app-publishers-trust/
PYMNTS. "Consumers worldwide who would trust selected providers as publishers of a super app as of January 2022." Chart. July 14, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1345718/super-app-publishers-trust/
PYMNTS. (2022). Consumers worldwide who would trust selected providers as publishers of a super app as of January 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1345718/super-app-publishers-trust/
PYMNTS. "Consumers Worldwide Who Would Trust Selected Providers as Publishers of a Super App as of January 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345718/super-app-publishers-trust/
PYMNTS, Consumers worldwide who would trust selected providers as publishers of a super app as of January 2022 Statista, https://www.statista.com/statistics/1345718/super-app-publishers-trust/ (last visited June 18, 2024)
Consumers worldwide who would trust selected providers as publishers of a super app as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345718/super-app-publishers-trust/