In the second quarter 2023, Facebook was the top social network for online shopping among Gen X and Baby Boomers, used by 50 and 51 percent of respondents, respectively. On the other hand, Gen Z and millennial respondents displayed a greater inclination toward purchasing products on Instagram.
Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation
Characteristic
Facebook
Instagram
TikTok
YouTube
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Klarna. (October 11, 2023). Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna. "Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation." Chart. October 11, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna. (2023). Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna. "Most Popular Social Media Platforms for Shopping in Italy in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna, Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/ (last visited June 18, 2024)
Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation [Graph], Klarna, October 11, 2023. [Online]. Available: https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/