In 2022, Philip Morris International shipped more than 34 billion sticks of heated tobacco in Japan, increasing its shipment volume by around one billion compared to the previous year. The American company is a major foreign distributor of cigarettes within the Japanese market, built on its main brands Marlboro and Lark. With the launch of IQOS, the company expanded its portfolio to the heat-not-burn segment, marketed as a reduced-risk product.
Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in billion sticks)
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Philip Morris. (February 9, 2023). Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in billion sticks) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris. "Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in billion sticks)." Chart. February 9, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris. (2023). Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in billion sticks). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris. "Shipment Volume of Heated Tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in Billion Sticks)." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris, Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in billion sticks) Statista, https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/ (last visited June 17, 2024)
Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2022 (in billion sticks) [Graph], Philip Morris, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/