Top-of-mind brands on TikTok according to users in Chile 2022

Published by
J. G. Navarro,
Jan 19, 2024
In 2022, one out of 10 TikTok users surveyed in Chile said Nike was the first brand to come to mind in the context of that social media platform. Adidas and Coca-Cola followed, mentioned by 7.8 and 7.3 percent of respondents, respectively. According to an estimate, over 6.6 million people used TikTok in Chile in 2023.

Top-of-mind brands on TikTok according to users in Chile in 2022

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Release date

January 2023

Region

Chile

Survey time period

2022

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among people who used TikTok and Instagram daily

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "If we talk about TikTok and I quickly ask you to think of a brand, what is the first one that comes to your mind?"

Zara, YouTube, Toyota, Open English, Mac, Chanel, Nivea, H&M, Gucci, WOM, Reebok, Rappi, Lider, Jordan, Facebook, Avon, Aliexpress, Android, Bang, BTS, Bufu, CeraVe, Columbia, Orange Crush, Dior, Eucerin, HBO, Jumbo, Makita, Mercedes Benz, Nintendo, NYX, Paris, Shopee, Tesla, TikTok, TVN, Vans, D&D, Spotify, Sony, Shein, Puma, Pepsi, Netflix, L’Oreal, Instagram, Apple, and Fanta were each mentioned by less than two percent of respondents.

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