According to a survey among Southeast Asian consumers in 2022, 57 percent of the respondents discovered products to purchase on e-commerce marketplaces. In comparison, nine percent of the consumers used super apps to discover products in 2022.
Leading digital product discovery channels in Southeast Asia in 2022
Characteristic
Share of respondents
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Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading digital product discovery channels in Southeast Asia in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group, und Various sources (Synagie, GroupM). "Leading digital product discovery channels in Southeast Asia in 2022." Chart. August 30, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading digital product discovery channels in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Digital Product Discovery Channels in Southeast Asia in 2022." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group & Various sources (Synagie, GroupM), Leading digital product discovery channels in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/ (last visited June 18, 2024)
Leading digital product discovery channels in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/