Stakeholders' perception of a talent crisis for ad media worldwide 2022, by region

Published by
J. G. Navarro,
Nov 13, 2023
During a global 2022 survey, 60 percent of responding advertisers, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region agreed or strongly agreed that the advertising media industry was amidst its worst-ever talent crisis. The share slightly surpassed 50 percent in the United States, while in Europe, the Middle East, and Africa (EMEA), it stood at 44 percent.

Percentage of organizations deeming that the advertising media industry was in the midst of its worst-ever talent crisis worldwide as of May 2022, by selected region

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Release date

July 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

among advertisers, agencies, publishers, platforms, and advertising technology companies

Supplementary notes

The source does not specify the type of the survey.

Percentage points exceeding 100 percent are probably due to rounding.

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