Scarcest skills in the ad media in the APAC region 2022

Published by
J. G. Navarro,
Nov 13, 2023
During a 2022 survey, 91 percent of responding agencies, advertisers, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region reported a scarcity of gaming and metaverse skills in the industry's marketplace. Data and analytics abilities followed with 83 percent.

Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022

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Release date

July 2022

Region

APAC

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

among advertisers, agencies, publishers, platforms, and advertising technology companies; only respondents who selected "some/high scarcity"

Supplementary notes

This question was phrased by the source as follows: "How would you rate the availability of the following skills and capabilities in the marketplace?"

The source does not specify the type of the survey.

Multiple answers were possible.

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