Skills and capabilities for the future in the advertising media in APAC 2022

Published by
J. G. Navarro,
Nov 13, 2023
During a 2022 survey, 60 percent of responding advertisers, agencies, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region selected data and analytics abilities as a skill set that will increase most in importance over the following two years. E-commerce and retail media capabilities ranked second, picked by 49 percent of respondents.

Skills and capabilities that will increase most in importance in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022

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Release date

July 2022

Region

APAC

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

among advertisers, agencies, publishers, platforms, and advertising technology companies

Supplementary notes

This question was phrased by the source as follows: "Which three skills and capabilities do you think will increase most in importance over the next 2 years?"

The source does not specify the type of the survey.

Multiple answers were possible.

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