Online clothing shoppers who seek visual user-generated content U.S. 2022
In 2022, nearly half of surveyed U.S. consumers reported that they always seek out visual user-generated content posted by people who previously bought the product when they are shopping online for clothes. A further 30 percent of respondents reported doing so on a regular basis. Only four percent of consumers said they never look for images and videos posted by others when buying apparel online.
