Instagram potential advertising reach in Malaysia 2019-2023

Published by Statista Research Department, Apr 24, 2023
In 2023, the total potential reach of advertising in Instagram in Malaysia was around 13.9 million users, a decrease from around 15.55 million potential advertising reach in 2022. The numbers of advertising reach in Instagram among Malaysian users was at its highest in 2022.

Total potential reach of Instagram advertising in Malaysia from 2019 to 2023 (in millions)

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Release date

February 2023

Region

Malaysia

Survey time period

2019 to 2023

Supplementary notes

Reach figures may not represent unique individuals or match the total active user base.

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