J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowInternet users' attitudes toward influencer marketing in Peru 2022
During a mid-2022 survey in Peru, almost one-third (32 percent) of responding internet users said they did not follow any influencers. Around 16 percent reported purchasing a product or service promoted by an influencer. Less than 70 percent of Peruvians were on social networks that year.
