Share of minors asking for an item after seeing online ads in Brazil 2023, by gender

Published by
J. G. Navarro,
Nov 15, 2023
As of July 2023, approximately 55 percent of parents and guardians surveyed in Brazil said their female children aged nine to 17 asked them to buy a product after accessing an online ad during the 12 months preceding the interviews. Among male children, the share stood at 51 percent. According to the same study, little more than one-third of parents in Brazil bought products their children asked for after accessing online ads.

Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender

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Sources

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Release date

October 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

5,408 respondents

Age group

9-17 years

Special properties

in the previous 12 months

Method of interview

Face-to-face interview

Supplementary notes

The sources interviewed 2,704 online children and adolescents (aged nine to 17 years), and 2,704 parents and guardians, totaling 5,408 respondents.

Missing percentage points to 100 percent are probably due to rounding.

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