Share of companies on social networks in Brazil 2019-2022, by selected platform

Published by
Tiago Bianchi,
May 22, 2023
During a survey conducted among companies in Brazil between August 2021 and April 2022, around 72 percent reported having an account on WhatsApp and/or Telegram. About two years earlier, in 2019, the share stood at 54 percent. Meanwhile, the percentage of companies on Twitter decreased by two percentage points. Within the same period, the share of Brazilian companies paying for online ads rose four percentage points to 40 percent.

Percentage of companies with social network profiles or accounts in Brazil in 2019 and 2022, by selected platform

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Sources

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Release date

November 2022

Region

Brazil

Survey time period

March to August 2019; August 2021 to April 2022

Number of respondents

4,064*

Special properties

only companies with 10 or more employees

Method of interview

Telephone interview

Supplementary notes

* Number of respondents in 2021/2022. In 2019, the sources interviewed 7,000 companies.

** In 2019, the platforms listed in that category were Flickr, Instagram, Snapchat, and Periscope.

2019 data retrieved from an earlier release.
Multiple answers were possible.

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Overview

8

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

5

Third-party cookie deprecation

3

Digital consumer insights

7

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