Fashion brands' adoption of resale in the U.S. 2019-2023, by number of brands
fashion retailer with the most listings on their dedicated recommerce site, H&M pre-loved.
An increasing number of fashion brands participate in online resale programs in the United States. In 2021, roughly 36 fashion brands sold their own pre-owned items online; by September 2023, the number had risen to 157. As of April 2023, H&M ranked as the