Product categories online shoppers would purchase via live shopping in Italy 2023

Published by Daniela Coppola, Mar 20, 2024
In a survey conducted in 2023, 56 percent of Italians mentioned clothing as the product they would be willing to buy in a live shopping session, with electronics ranking second, followed by cosmetics and beauty products.

Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023

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Release date

May 2023

Region

Italy

Survey time period

April 2023

Number of respondents

372 respondents interested in participating to a live shopping session

Age group

18 years and older

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