YouTube news consumption frequency India 2023, by type

Published by
Tanushree Basuroy,
Dec 20, 2023
According to a survey conducted in India in March 2023, among the respondents that consumed news on YouTube, 25 percent always consumed news on Shorts making it the leading video format. Meanwhile, the share of respondents that sometimes consumed news on YouTube was equal across formats. In-depth videos were the lesser consumed format.

Frequency of news consumption on YouTube in India as of March 2023, by type

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Release date

May 2023

Region

India

Survey time period

March 2023

Number of respondents

more than 86,000 respondents

Age group

15-60 years

Special properties

with additional qualitative and quantitative analyses across eight Indian languages

Method of interview

Online survey

Supplementary notes

Original question: "How often do you ... when consuming news online on YouTube?
Watch Shorts (videos under 60 seconds)
Watch mid-form videos (1-7 minutes long)
Watch in-depth videos (longer)"

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