Marketers using their social media accounts' data for decision-making in EMEA 2023

Published by Statista Research Department, Sep 1, 2023
In a survey from March 2023, among marketers from countries in selected countries in Europe, the Middle East, and Africa (EMEA), 35 percent of respondents said they used data from their own social media accounts for marketing decisions. From the presented countries, the share was highest in Ireland, at 46 percent.

Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023

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Release date

August 2023

Region

Africa, Europe, MENA

Survey time period

March 2023

Number of respondents

2,016 respondents

Special properties

among marketing decision-makers

Supplementary notes

Sample consisted of marketing decision-makers such as chief marketing officers, marketing vice presidents, marketing directors, marketing executives, CEOs and other decision makers from B2C (44 percent), B2B (27 percent) and B2B2C companies (30 percent) ), of which n=675 in the UK, n=100 in the Republic of Ireland, n=601 in France, n=500 in Germany, n=80 in Austria, n=60 in Switzerland.

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Overview

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Benchmarks

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Usage

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Other major platforms

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