Digital commerce channels B2B health and beauty invested in worldwide 2022
In 2022, global business-to-business (B2B) companies in the health and beauty industry invested in a variety of different online digital channels. Mobile apps were invested in by the vast majority, over 70 percent of respondents, with a large sum of respondents also investing in social media channels, more than 65 percent. Websites are also preferred by more than 50 percent of health and beauty companies.
