In Italy, most grocery brands operate through physical and digital channels. In 2022, shoppers expressed different preferences when it came to in-store and online purchase experience. Esselunga was the most popular grocery brand among online shoppers, with 43 percent of preferences. However, only 38 percent of respondents shopped at Esselunga's stores. A gap of five percentage points between online and in-store shopping was reported for Coop, as 22 percent of surveyed consumers bought their groceries in Coop's stores, whereas only 17 percent of online users opted for Coop's e-commerce site.
Share of shoppers purchasing grocery online and in store in Italy in 2022, by brand
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Other statistics that may interest you Online grocery market in Italy
Overview
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- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2023
- Premium Statistic Online shopping share of grocery retail sales in Italy 2019-2022
- Premium Statistic Forecast online grocery out of food-at-home market in Italy 2030
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Market trends
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- Basic Statistic Percentage change in sales value of retail channels in Italy 2023
- Premium Statistic Monthly change in online sales of CPG products in Italy 2023, by delivery method
- Premium Statistic YoY percentage growth of online revenue in grocery retail in Italy 2020-2023
- Premium Statistic Monthly online grocery retail sale growth in Italy 2024
Players
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- Basic Statistic Grocery: top 10 online stores in Italy in 2022, by net sales
- Premium Statistic Online grocery & beverage shopping by store brand in Italy 2024
- Premium Statistic Most visited food e-commerce sites in Italy 2023
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Premium Statistic Main food delivery apps in Italy 2023, by downloads
- Premium Statistic Lidl online unique users in Italy 2019-2023
- Premium Statistic Esselunga online unique users in Italy 2019-2022
- Premium Statistic Funding raised by Everli 2014-2022
Consumption
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- Premium Statistic Global shoppers planning to purchase groceries online 2022
- Premium Statistic Food & Personal Care e-commerce user in Italy 2021-2029
- Premium Statistic Share of e-shoppers purchasing fresh food & beverages online in Italy 2023
- Premium Statistic Channel preferences for grocery purchases in Italy 2023
- Premium Statistic Groceries & beverages purchased online by category in Italy 2024
- Premium Statistic Share of consumers aware of grocery app brands in Italy 2023
- Premium Statistic Main purchase drivers of online grocery shopping in Italy 2023
- Premium Statistic Main reasons consumers do not purchase groceries online in Italy 2023
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AdKaora. (May 9, 2023). Share of shoppers purchasing grocery online and in store in Italy in 2022, by brand [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1424366/online-vs-in-store-grocery-preferences-italy/
AdKaora. "Share of shoppers purchasing grocery online and in store in Italy in 2022, by brand." Chart. May 9, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1424366/online-vs-in-store-grocery-preferences-italy/
AdKaora. (2023). Share of shoppers purchasing grocery online and in store in Italy in 2022, by brand. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1424366/online-vs-in-store-grocery-preferences-italy/
AdKaora. "Share of Shoppers Purchasing Grocery Online and in Store in Italy in 2022, by Brand." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1424366/online-vs-in-store-grocery-preferences-italy/
AdKaora, Share of shoppers purchasing grocery online and in store in Italy in 2022, by brand Statista, https://www.statista.com/statistics/1424366/online-vs-in-store-grocery-preferences-italy/ (last visited June 17, 2024)
Share of shoppers purchasing grocery online and in store in Italy in 2022, by brand [Graph], AdKaora, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1424366/online-vs-in-store-grocery-preferences-italy/