Ownership of smart speakers APAC 2023, by country

Published by Statista Research Department, Feb 13, 2024

According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 86 percent of the Chinese respondents stated to own a smart speaker. In contrast, 28 percent of the respondents in Thailand said that they owned a smart speaker.

Share of people who own any smart speaker in the Asia-Pacific region in 2023, by country or territory

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Release date

January 2024

Region

Asia, APAC

Survey time period

December 7 to 31, 2023

Age group

16 years and older

Supplementary notes

Original question: "Do you own a smart speaker (e.g., Amazon Echo, Google Home, Xiaodu…)".

Number of respondents:
China: 6,231 
Hong Kong: 3,253
Indonesia: 11,100
India: 29,898
South Korea: 6,236
Malaysia: 10,478
Philippines: 10,945
Singapore: 5,298
Thailand: 16,838
Taiwan: 11,918
Vietnam: 3,446

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