Online spending on goods by Baby Boomer shoppers Australia 2023, by category

Published by Statista Research Department, Mar 19, 2024

The home and garden segment was the most popular online shopping segment among Australia's Baby Boomer shoppers in 2023, with around 28.8 percent of this generational cohort's online spending in this segment. The variety stores and food and liquor e-commerce segments were Baby Boomers' next most prevalent categories for online spending. Total online spending on goods by Baby Boomers in Australia came to around 12.5 billion Australian dollars in 2023.

Total online spending on goods among Baby Boomer shoppers in Australia in 2023, by category (in billion Australian dollars)

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Release date

March 2024

Region

Australia

Survey time period

2023

Supplementary notes

Generational cohorts as defined by the source:
- Gen Z - 18 to 26 years old.
- Gen Y (Millennials) - 27 to 43 years old.
- Gen X - 44 to 59 years old.
- Baby Boomers - 60 to 78 years old.

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