Radio ad revenue in the U.S. 2009-2015, by source

Published by Statista Research Department, Mar 3, 2016
The statistic above shows radio advertising revenue in the United States in from 2009 to 2015, broken down by source. In 2011, spot radio advertising revenue amounted to 14.06 billion U.S. dollars in 2011.

Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)

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Source

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Release date

March 2016

Region

United States

Survey time period

2007 to 2015

Supplementary notes

* Source definitions:

Spot – revenue generated from traditional (on-air) :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks"

Digital – all revenue derived from the website including: banner ads, tile ads, pop-up ads, internet/web streaming and dedicated streaming advertising, e-commerce; text and email messaging, other mobile media, web-affiliate relationships (Spot). Also includes HD, HD 2 and HD 3 stations

Off-Air / Non-Spot / Non-Traditional Revenue – revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities (Spot).
Figures for Network for the period 2009 to 2012 not available.
Figures for the period 2009 to 2014 were taken frome earlier publications.

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