Consumer trust in advertising in Latin America 2011-2015

Published by Statista Research Department, Oct 2, 2015
The graph presents levels of consumer trust in advertising in Latin America in 2011, 2013 and 2015. Personal recommendation was the most trusted form of advertising in 2011, with 92 percent of respondents stating that they somewhat or completely trust recommendation they get from people they know.

To what extend do you trust the following forms of advertising/recommendation?

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Release date

October 2015

Region

Central and South America

Survey time period

2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015

Number of respondents

2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries

Special properties

respondents with internet access only

Supplementary notes

In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for Latin America only.

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