In the first half of 2022, the global viewability rate of desktop video stood at 76.4 percent, meaning 76.4 percent of video ads displayed on desktop were in view in the measured period. This constitutes an slight decrease compared to the 77 percent reported in the first half of 2021.
Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022
Characteristic
Share of ads in-view
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Integral Ad Science. (May 31, 2023). Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
Integral Ad Science. "Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022." Chart. May 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
Integral Ad Science. (2023). Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
Integral Ad Science. "Desktop Video Advertising Viewability Rates Worldwide from 1st Half 2018 to 2nd Half 2022." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
Integral Ad Science, Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022 Statista, https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/ (last visited June 18, 2024)
Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022 [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/